Internet Banking Security Strategy: Securing Customer Trust

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Frimpong Twum; Kwaku Ahenkora;
(2012)
  • Journal: Journal of Management and Strategy,volume 3,issue 4 November,pages78-83
  • Subject: Internet banking, Strategy, Customer trust, Usage intention, Non users

Internet banking strategies should enhance customers¡¯ online experiences which are affected by trust and security issues. This study provides perspectives of users and nonusers on internet banking security with a view to understanding trust and security factors in rela... View more
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