The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship.

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Berger, Ida E; Mitchell, Andrew A;
(1989)
  • Journal: Journal of Consumer Research,volume 16,issue 3 December,pages269-79
  • Related identifiers: doi: 10.1086/209213

The influence of advertising repetition on several non-evaluative dimensions of attitudes and the strength of the relationship between attitudes and behavior are examined. The results indicate that attitudes formed on the basis of repeated ad exposure are similar to tho... View more
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