Adoption of Social Networking Sites among Pakistani University Students: A Case of Face-Book

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Raja Irfan Sabir; Wasim Ahmad; Nabila Noor; Asad-ur-Rehman;
(2013)
  • Journal: Journal of Asian Business Strategy, volume 3, issue 6 June, pages 125-139
  • Subject: Social networking sites, technology adoption model, theory of reasoned action

Since birth of Social Networking Sites (SNSs), these attracted millions of users from all around the world. The SNSs have changed the communication ways of people from more traditional to modern approaches. This study aims to examine diffusion and adoption of Facebook.c... View more
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