"Head versus heart": Effect of monetary frames on expression of sympathetic magical concerns

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Paul Rozin; Heidi Grant; Stephanie Weinberg; Scott Parker; (2007)
  • Journal: Judgment and Decision Making,volume 2,issue August,pages217-224
  • Subject: sympathetic magic, willingness to pay, preference, rationality.

Most American respondents give ``irrational,'' magical responses in a variety of situations that exemplify the sympathetic magical laws of similarity and contagion. In most of these cases, respondents are aware that their responses (usually rejections, as of fudge craft... View more
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