publication . Article . 2010

THE MAIN APPLICATIONS OF THE INTERNET IN TOURISM MARKETING

Beatrice Sion; Cezar Mihălcescu;
Open Access
  • Published: 01 Jan 2010 Journal: Romanian Economic and Business Review, volume 5, issue 2 June, pages 162-173
Abstract
The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.
Subjects
free text keywords: Internet, tourism, web, marketing

Aldridge, A.; Forcht, K. and Pierson, J. (2007). Get linked or get lost: marketing strategy for the Internet. Internet Research, Vol.7, No.3. .

Banerjee, T. and Mayling, S. (2006). Growth in Internet cannot be ignored. Bates, A. (2000). The airlines

Bender, D. (2007). Marketing on the Web: Internet Strategies for Hospitlaity Travel and Tourism. Washington, DC: Hospitality Sales and Marketing Association.

Any information missing or wrong?Report an Issue