Are Fruit Juice Categories Separable?

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Knight, Erika P.; House, Lisa; Lee, Jonq-Ying; Spreen, Thomas H.;
  • Subject: Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,

Supermarket shelves are saturated with numerous varieties and brands of juice beverages. This high level of assortment has dramatically changed beverage consumption patterns and trends throughout the United States. In fact, during 2004-2005, energy and sport drinks expe... View more
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