publication . Preprint . 2008

Are Fruit Juice Categories Separable?

Knight, Erika P.; House, Lisa; Lee, Jonq-Ying; Spreen, Thomas H.;
Open Access
  • Published: 01 Oct 2008
Abstract
Supermarket shelves are saturated with numerous varieties and brands of juice beverages. This high level of assortment has dramatically changed beverage consumption patterns and trends throughout the United States. In fact, during 2004-2005, energy and sport drinks experienced significant increases in sales, 65.9% and 20.6 %, respectively. During the same period of time, refrigerated juice sales increased a mere 2.2%, shelved non-fruit drinks decreased 0.9%, bottled juices and cocktails both decreased 1.5 % and frozen juice decreased by 12.8% (Food Industry Review 2006). The beverage industry has undergone many transformations, but consumer theory states that a ...
Subjects
free text keywords: Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,
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