publication . Article . 2015

Digital Tourism on the Way to Digital Marketing Success

RATIU, Monica Paula; PURCAREA, Ioan Matei;
Open Access
  • Published: 01 Jan 2015 Journal: Holistic Marketing Management Journal Volume 5 Issue 2, volume 5, issue 2 06, pages 30-37
There is a real need of digital support of the tourist experience before, during and after the tourist activity, because digitization is steadily becoming the main pathway for consumer journeys. The digital revolution changed the way consumers shop for travel products and interact with brands. Tourism businesses need to utilize digital marketing techniques in their practices and to right track consumer activity across channels and devices. Getting vital information from customers via social media is already something essential for all brands and destinations. Travel-related companies should consider the vital aspect of making websites compatible with smartphoneb...
free text keywords: jel:L83, jel:M31, jel:L86, jel:O33

The Global Competitiveness Report 2014-2015, Retrieved from:, 5/31/2015 The Travel & Tourism Competitiveness Report 2015, Retrieved from:, 5/31/2015 Travel Consumer 2015. Engaging the empowered holidaymaker, April 2015, Retrieved from:, 5/31/2015

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