Digital Tourism on the Way to Digital Marketing Success

Article OPEN
RATIU, Monica Paula; PURCAREA, Ioan Matei;
(2015)
  • Journal: Holistic Marketing Management Journal Volume 5 Issue 2,volume 5,issue 2 06,pages30-37
  • Subject:
    • jel: jel:L83 | jel:M31 | jel:L86 | jel:O33

There is a real need of digital support of the tourist experience before, during and after the tourist activity, because digitization is steadily becoming the main pathway for consumer journeys. The digital revolution changed the way consumers shop for travel products a... View more
  • References (1)

    The Global Competitiveness Report 2014-2015, Retrieved from: http://www.weforum.org/reports/globalcompetitiveness-report-2014-2015, 5/31/2015 The Travel & Tourism Competitiveness Report 2015, Retrieved from: http://www.weforum.org/reports/traveltourism-competitiveness-report-2015, 5/31/2015 Travel Consumer 2015. Engaging the empowered holidaymaker, April 2015, Retrieved from: http://www2.deloitte.com/uk/en/pages/consumer-business/articles/travel-consumer-2015.html, 5/31/2015

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