A Simple Model of Pharmaceutical Price Dynamics

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Bhattacharya, Jayanta; Vogt, William B;
  • Journal: Journal of Law and Economics,volume 46,issue 2 October,pages599-626
  • Related identifiers: doi: 10.1086/378575

Branded pharmaceutical firms use price and promotional strategy to manage public knowledge about their drugs. We propose a dynamic theory of pharmaceutical pricing and conduct an exploratory empirical analysis inspired by the theory. Our theory predicts a pattern of inc... View more
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