Managing Customer Value

Article OPEN
William B. Dodds;
  • Journal: American Journal of Business, volume 14, issue 1, pages 13-22
  • Subject: Competitive advantage, Customer value, Strategic value management, Value marketing, Value oriented
    • jel: jel:R00 | jel:Z0

This paper builds the framework for linking the established work of competitive advantage with the emerging discipline of value marketing. The outcome of this linkage is the concept of strategic value management. Strategic value management focuses on the right combinati... View more
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