Critical control is very important in scientific management. This paper presents models of critical and counter-critical public-management strategies, focusing on the types of criticism and counter-criticism manifested in parliamentary political debates. The paper includes: (i) a normative model showing how rational criticism can be carried out; (ii) a normative model for oral critical intervention; and (iii) a general motivational strategy model for criticisms and counter-criticisms. The paper also presents an example taken from everyday life.
free text keywords: criticism, counter-criticism, public management, public administration, public policies, innovation in communication, communicative innovation, debate.