Internationalization of Boost Juice to Malaysia

Article OPEN
Jane L. Menzies; Stuart C. Orr;
(2014)
  • Journal: Asian Case Research Journal,volume 18,issue 1,pages175-197
  • Subject:
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

This case describes the process that the Australian juice retail chain, Boost Juice, has used to internationalize to Malaysia. The main objective of this case is to demonstrate good practice in regard to internationalization. The case provides the background of the juic... View more
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