publication . Article . 2009

APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS

Luminiţa NICOLESCU;
Open Access
  • Published: 01 Jan 2009 Journal: Management & Marketing, volume 4, issue 2 Summer
Abstract
This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas are already highly used in higher education and which ones still have to be developed.
Subjects
free text keywords: marketing, higher education.
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