APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS

Article OPEN
Luminiţa NICOLESCU;
(2009)
  • Journal: Management & Marketing, volume 4, issue 2 Summer
  • Subject: marketing, higher education.

This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The... View more
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