DECISION SUPPORT TOOL FOR RETAIL SHELF SPACE OPTIMIZATION

Article OPEN
B. RAMASESHAN; N. R. ACHUTHAN; R. COLLINSON;
(2008)
  • Journal: International Journal of Information Technology and Decision Making,volume 7,issue 3,pages547-565
  • Subject: Category management, product assortment, optimal shelf space allocation

Efficient allocation of shelf space and product assortment can significantly improve a retailer's profitability. This paper addresses the problem from the perspective of an independent franchise retailer. A Category Management Decision Support Tool (CMDST) is proposed t... View more
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