Implementing a Brand Strategy for a New Product: Releasing a New Product in a Multinational Company
- Journal: REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT,volume 12,issue 6 December,pages372-375
- Subject: brand strategy, multinational company, management.
- jel: jel:M10 | jel:M20
The present paper focuses on the issue of using marketing intruments (like innovation, creativity, revitalization) in multinational companies like Coca Cola. The research is about identifying the right options and marketing strategies, for implementing a new and healthy... View more