Implementing a Brand Strategy for a New Product: Releasing a New Product in a Multinational Company

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Alexandra ION;
  • Journal: REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT,volume 12,issue 6 December,pages372-375
  • Subject: brand strategy, multinational company, management.
    • jel: jel:M10 | jel:M20

The present paper focuses on the issue of using marketing intruments (like innovation, creativity, revitalization) in multinational companies like Coca Cola. The research is about identifying the right options and marketing strategies, for implementing a new and healthy... View more
  • References (2)

    Kotler Philip, Kevin Lane Keller, Marketing-Management, Editura Longman, 2009

    Kotler Philip, Marketing de la A la Z, Editura Codecs, 2004 Gore, Sylee, English for marketing and advertising, Editura All Cristian Caramida, Brand & Branding, Editura Brandman, 2010 Tom Peters, Brand you 50, Editura Publica, 2009

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