Improving sport brands’ reputation through marketing events

Article OPEN
Vlad ROȘCA (2011)
  • Journal: Management & Marketing, volume 6, issue 4 Winter
  • Subject: sport marketing, marketing events, eventmarketing.

The rationale of this paper is to highlight how a marketing event can be used as a promotional tool by a sporting organization. A case study approach has been chosen for the demonstration. The major findings of the research are that integrating a marketing event in the ... View more
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