Green Marketing Mix: A Review of Literature and Direction for Future Research

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Prashant Kumar; Bhimrao Ghodeswar;
  • Journal: International Journal of Asian Business and Information Management (IJABIM), volume 6, issue 3 July, pages 42-59
  • Identifiers: doi: 10.4018/IJABIM.2015070104

The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix fram... View more
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