publication . Preprint . 2012

Plural Form and Franchise Chains Efficency: A Dea Meta-Frontier Approach applied to French Chains

Rozenn Perrigot,; Isabelle Piot-Lepetit; Gérard Cliquet;
Open Access
  • Published: 01 Feb 2012
This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency between and across sectors. The sample includes 43 chains of the service and retail sectors, located in the French market. Data are available over the 2005-2007 period allowing a longitudinal analysis. The main findings show that the meta-frontier is built up on retail chains rather than on service chains, and that there is a relationship between the PCO and the chain efficiency. Finally, there is...
free text keywords: Franchising, Plural Form, Percentage of company-owned outlets (PCO), Efficiency, Data Envelopment Analysis, Meta Frontier
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