publication . Preprint . 2012

Plural Form and Franchise Chains Efficency: A Dea Meta-Frontier Approach applied to French Chains

Rozenn Perrigot,; Isabelle Piot-Lepetit; Gérard Cliquet;
Open Access
  • Published: 01 Feb 2012
Abstract
This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency between and across sectors. The sample includes 43 chains of the service and retail sectors, located in the French market. Data are available over the 2005-2007 period allowing a longitudinal analysis. The main findings show that the meta-frontier is built up on retail chains rather than on service chains, and that there is a relationship between the PCO and the chain efficiency. Finally, there is...
Subjects
free text keywords: Franchising, Plural Form, Percentage of company-owned outlets (PCO), Efficiency, Data Envelopment Analysis, Meta Frontier
25 references, page 1 of 2

Anderson, R. I., R. Fok, and J. Scott (2000). „Hotel Industry Efficiency: an Advanced Linear Programming Examination‟, American Business Review, 18 (1), 40-48.

Anderson, R. I., R. Fok, L. V. Zumpano, and H. W. Elder (1998). „The Efficiency of Franchising in the Residential Real Estate Brokerage Market‟, Journal of Consumer Marketing, 15 (4), 386-396. [OpenAIRE]

Banker, R. D., and R. C. Morey (1986). „Efficiency analysis for exogenously fixed inputs and outputs‟, Operations Research, 34 (4), 513-521. [OpenAIRE]

Barros, C. P. (2004). „A Stochastic Cost Frontier in the Portuguese Hotel Industry‟, Tourism Economics, 10 (2), 177-192.

Barros, C. P., and P. Alves (2004). „Productivity in Tourism Industry‟, International Advances in Economic Research, 10 (3), 215-225.

Barros, C. P., and M. J. Mascarenhas (2005). „Technical and allocative efficiency in a chain of small hotels‟, Hospitality Management, 24, 415-436.

Barthélemy, J. (2008). „Opportunism, knowledge, and the performance of franchise chains‟, Strategic Management Journal, 29 (13), 1451-1463.

Botti, L., W. Briec, and G. Cliquet (2009). „Plural forms versus franchise and companyowned systems: A DEA approach of hotel chain performance‟, Omega, 37, 566-578. [OpenAIRE]

Bradach, J. L. (1997). „Using the Plural Form in the Management of Restaurant Chains‟, Administrative Science Quarterly, 42, 276-303. [OpenAIRE]

Charnes, A. W., W. W. Cooper, and E. Rhodes (1978). „Measuring the efficiency of decision making units‟, European Journal of Operational Research, 3, 429-444. [OpenAIRE]

Combs, J. G., D. J. Ketchen, C. L. Shook, and J. C. Short (2011). „Antecedents and Consequences of Franchising: Past Accomplishments and Future Challenges‟, Journal of Management, 37, 99-126.

Combs, J. G., S. C. Michael, and G. J. Castrogiovanni (2004). „Franchising: A Review and Avenues to Greater Theoretical Diversity‟, Journal of Management, 30 (6), 907-931.

Dant, R. P. (2008). „A futuristic research agenda for the field of franchising‟, Journal of Small Business Management, 46, 91-98. [OpenAIRE]

Dant, R. P., and P. J. Kaufmann (2003). „Structural and strategic dynamics in franchising‟, Journal of Retailing, 79, 63-75. [OpenAIRE]

Dant, R. P., R. Perrigot, and G. Cliquet (2008). „A Cross-Cultural Comparison of the Plural Forms in Franchise Chains: USA, France, and Brazil‟, Journal of Small Business Management, 46 (2), 286-311. [OpenAIRE]

25 references, page 1 of 2
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue