Plural Form and Franchise Chains Efficency: A Dea Meta-Frontier Approach applied to French Chains

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Rozenn Perrigot,; Isabelle Piot-Lepetit; Gérard Cliquet;
  • Subject: Franchising, Plural Form, Percentage of company-owned outlets (PCO), Efficiency, Data Envelopment Analysis, Meta Frontier

This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency ... View more
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