Competing for Influencers in a Social Network

Preprint OPEN
Zsolt Katona;
(2013)
  • Subject: Social Networks, Influencers, Competition
    • jel: jel:D44 | jel:M31 | jel:C72

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only d... View more
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