Total Quality Service and the Business College

Article OPEN
James Perotti (1995)
  • Journal: American Journal of Business, volume 10, issue 2, pages 19-28
  • Subject: Business college, Customer satisfaction, Total quality service
    • jel: jel:R00 | jel:Z0
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

Moving a business college to commit to a total quality service approach is much more difficult than the literature suggests. The commitment to customer satisfaction is the essential focus of total quality service. It is unlikely to occur in business colleges. While smal... View more
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