STAKEHOLDER’S ROLE IN HEALTHCARE SERVICES AND NEW INFORMATION TECHNOLOGY

Article OPEN
Ana Maria Bobeica;
(2011)
  • Journal: Journal of Information Systems and Operations Management,volume 5,issue 2.1 December,pages551-560
  • Subject: stakeholder theory, management perspective, healthcare marketing, information technology

The purpose of this study on “stakeholder role in healthcare services” is to facilitate our understanding of increasingly unpredictable external environments, thereby facilitating our ability to manage within these environments whether as the Marketing or the IT Manager... View more
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