Health Services Approach to the Communication Audit

Article OPEN
Tereza Balcarová;
(2014)
  • Subject: Public Relations; Health Services; Effectiveness; Evaluation Communication Audit
    • jel: jel:M30 | jel:I11
    mesheuropmc: health services administration

This paper deals with the use of a communication audit as a tool for evaluating the effectiveness of public relations within health services. The research was conducted within healthcare institutions operating in the Czech Republic. Areas of research questions were focu... View more
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