publication . Article . 2014

Health Services Approach to the Communication Audit

Tereza Balcarová;
Open Access
  • Published: 01 Jan 2014
Abstract
This paper deals with the use of a communication audit as a tool for evaluating the effectiveness of public relations within health services. The research was conducted within healthcare institutions operating in the Czech Republic. Areas of research questions were focused on these aspects of health services: The approach to the implementation of a communication audit: Is the communication audit tied to the level of public relations effectiveness evaluation? Is the approach influenced by public relations staff specialization? Is the approach affected by the type of health services according to the typology defined by the Institute of Health Information and Stati...
Subjects
Medical Subject Headings: health services administration
free text keywords: Public Relations; Health Services; Effectiveness; Evaluation Communication Audit, jel:I11, jel:M30
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