publication . Article . 2011

EFFECTS OF PERCEIVED CONTROL ON COLLEGE STUDENTS’ EVALUATION OF HIGHER EDUCATION INSTITUTIONS

Jungki Lee;
Open Access
  • Published: 01 Jan 2011 Journal: Business Education & Accreditation, volume 3, issue 1, pages 51-60
Abstract
Students are known to experience significant amounts of stress and challenges during their academic pursuit at college. This study explores a way to enhance student satisfaction by incorporating a concept called perceived control to the existing service quality model. To be specific, this study proposes and tests that perceived control could be a promising factor which may enhance service quality, satisfaction, and recommendation intention among college students. Data were collected a major college in South Korea. A set of three hypotheses developed for this study were partially supported. Managerial implications are provided.
Subjects
free text keywords: marketing, services, perceived control, service quality, and student satisfaction, jel:A2
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