publication . Preprint . Other literature type . 2014

The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs

Barnes, James N.; Hood, Ken; Gallardo, Roberto; Barnes, James N.; Hood, Ken; Gallardo, Roberto;
Open Access
  • Published: 01 Jan 2014
Abstract
With many social media companies now in the marketplace, it behooves small businesses not to use these outlets to market their products, especially rural businesses. In this paper, we discuss some of the economic impacts of using online social networks and provide case study evidence from Mississippi.
Subjects
free text keywords: Facebook, Economic Impact, Social Media, Mississippi Bricks to Clicks, e-BEAT, Mississippi MarketMaker, Marketing, M31, M37, O33,, Marketing, Facebook, Economic Impact, Social Media, Mississippi Bricks to Clicks, e-BEAT, Mississippi MarketMaker
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publication . Preprint . Other literature type . 2014

The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs

Barnes, James N.; Hood, Ken; Gallardo, Roberto; Barnes, James N.; Hood, Ken; Gallardo, Roberto;