The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy

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Soren T. Anderson; Ryan Kellogg; Ashley Langer; James M. Sallee;
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    • jel: jel:D43 | jel:L62 | jel:L13

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from cor... View more
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