THE INFLUENCE OF THE RELATIONAL MARKETING PARADIGM ON THE GOVERNANCE OF THE NOVEL CHANNEL FORMAT NAMED SOCIAL FRANCHISING: AN EXPLORATORY QUALITATIVE ANALYSIS OF FOUR SOCIAL FRANCHISES FROM THE UK

Article OPEN
FIORI A. ZAFEIROPOULOU ; DIMITRIOS KOUFOPOULOS (2014)
  • Journal: Journal of Developmental Entrepreneurship, volume 19, issue 2, pages 1,450,013-1
  • Subject: Social entrepreneurship, relational marketing paradigm, social network theory, social franchising, relational embeddedness

This paper explores the influence of the relational paradigm on the governance structure and performance of the novel inter-organizational format named social franchising. This format has emerged as a channel strategy to tackle the issues of growth and financial sustain... View more
Share - Bookmark