On the use of honesty priming task to mitigate hypothetical bias in choice

Preprint OPEN
de Magistris, Tiziana; Gracia, Azucena; Nayga, Rodolfo M., Jr.;
(2012)
  • Subject: hypothetical bias, cheap talk, priming, Willingness-to-pay, Marketing, Research Methods/ Statistical Methods, C23, D12, Q18,

We test whether the use of an honesty priming task from the social psychology literature can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between-sample design, we conducted experiments with five treatments: (1) hypothetical CE w... View more
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