PRODUCTION AND MARKET INFORMATION STRATEGY FOR FISHERFOLKS COOPERATIVES IN THE COASTAL COMMUNITIES OF ONDO STATE
Fisherfolks, market information, cooperatives, Coastal communities, Agribusiness, Marketing,
Information for agricultural and rural communities is a crucial tool in the fight against poverty in order to achieve food security. This paper presents the result of pilot fishnet initiative (FNI) of the Ilaje local government area of Ondo State. A model information network that provided data on fish production techniques and methodologies was established with the aim of networking all the fishers in the administrative area. Information on marketing and fish distribution were disseminated through traditional village meetings and modern communication devices such as TVs, leaflets, radio, posters etc under the roof of chairmen of fishermen cooperative groups. The level of effectiveness was measured for a period of 6 months. The results showed a high coverage and effectiveness. The FNI is recommended for the improvement of fisherfolk livelihoods in other regions.