Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

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Erik Brynjolfsson ; Yu (Jeffrey) Hu ; Mohammad S. Rahman (2009)
  • Journal: Management Science, volume 55, issue 11 November, pages 1,755-1,765
  • Related identifiers: doi: 10.1287/mnsc.1090.1062
  • Subject: Internet markets, electronic commerce, cross-channel, competition, retailing, channel, niche products, geography, long tail
    acm: TheoryofComputation_MISCELLANEOUS

A key question for Internet commerce is the nature of competition with traditional brick-and-mortar retailers. Although traditional retailers vastly outsell Internet retailers in most product categories, research on Internet retailing has largely neglected this fundamen... View more
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