Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition
Yu (Jeffrey) Hu
Mohammad S. Rahman
Internet markets, electronic commerce, cross-channel, competition, retailing, channel, niche products, geography, long tail
A key question for Internet commerce is the nature of competition with traditional brick-and-mortar retailers. Although traditional retailers vastly outsell Internet retailers in most product categories, research on Internet retailing has largely neglected this fundamen...