New Product Pricing in Quality Sensitive Markets

Article OPEN
Stephen A. Smith;
  • Journal: Marketing Science, volume 5, issue 1, pages 70-87
  • Related identifiers: doi: 10.1287/mksc.5.1.70
  • Subject: pricing, new product entry, quality differentiation

This paper considers the problem of pricing a new product in a market having competing products of different qualities and market penetration levels, as measured by the cumulative number of units sold. Each customer type selects his optimal product based on maximizing c... View more
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