The Effect of Factors Affecting Social Behavior and Prosocial Behavior (Case Study: City of Steel of Mobarakeh)

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Mashallah Valikhani; Abbasali Behzadipur;
(2015)
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 5,issue 1 January,pages127-136
  • Subject: Empowerment, Job satisfaction, Organizational Commitment, Social behavior, Prosocial behavior

The present paper, titled ‘A Study of the Effects of Internal Marketing on Customer-oriented Prosocial Behaviors’ investigates the important role of internal marketing on job satisfaction, organizational commitment and, finally, role-prescribed customer service and extr... View more
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