The Effect of Factors Affecting Social Behavior and Prosocial Behavior (Case Study: City of Steel of Mobarakeh)

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Mashallah Valikhani; Abbasali Behzadipur;
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 5,issue 1 January,pages127-136
  • Subject: Empowerment, Job satisfaction, Organizational Commitment, Social behavior, Prosocial behavior

The present paper, titled ‘A Study of the Effects of Internal Marketing on Customer-oriented Prosocial Behaviors’ investigates the important role of internal marketing on job satisfaction, organizational commitment and, finally, role-prescribed customer service and extr... View more
  • References (5)

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    4. Motowidlo, S. J. (1993)."Evidence that task performance should be distinguished from contextual performance", Journal of Applied Psychology, Vol.79, pp. 475-480 5. Organ, D. W. (1990). “The motivational basis of organizational citizenship behavior”, in: Staw, B. M. & Cummings, L. L. (Eds.) Research in organizational behavior, JAI Press, Greenwich, CT., Vol. 12, PP.43-72.

    6. Organ, D.W. (1988), Organizational Citizenship Behavior: The Good Soldier Syndrome, Lexington Books, Lexington, MA Pfeffer J, “Producing sustainable competitive advantage through the effective management of people”, Academy of Management Executive, Vol. 9 No. 1, pp. 55-69.

    7. Roussea D.M. &Griller, M.M. (1994).”Human resource Practice: Administrative Contract Makers”. Human Resource Management, Vol.33, pp.385-401.

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