PRICE AND PRICING STRATEGIES

Article OPEN
SUCIU Titus;
(2013)
  • Journal: Revista Economica,volume 65,issue 4,pages194-200
  • Subject: price, consumers, pricing strategies, value
    acm: TheoryofComputation_GENERAL | TheoryofComputation_MISCELLANEOUS

In individual companies, price is one significant factor in achieving marketing success. In many purchase situations, price can be of great importance to customers. Marketers must establish pricing strategies that are compatible with the rest of the marketing mix. Manag... View more
  • References (1)

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