ASFMRA Chapter Strategic Planning: Iowa Chapter Case Study
Agricultural and Food Policy,
This paper summarizes the strategic planning process used by the Iowa Chapter of the American Society of Farm Managers and Rural Appraisers to develop a new vision, mission statement, and chapter objectives. Procedures included the use of a focus group and a quantitative survey. The results indicated a strong need for chapter member continuing education, a chapter member services program, and a strong outreach/public relations program. As a result of the strategic planning process, a new chapter vision and mission statement was adopted by the chapter membership in 2004.
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