THE IDENTIFICATION OF THE ROMANIAN COMPANIES’ MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -

Article OPEN
Iacob Catoiu; Tudor Edu;
(2009)
  • Journal: Annales Universitatis Apulensis Series Oeconomica, volume 2, issue 11, pages 42-42
  • Subject: marketing needs, Romanian companies, secondary data
    • jel: jel:M31

The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performe... View more
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