Multiattribute Utility Satisfying a Preference for Combining Good with Bad

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Ilia Tsetlin; Robert L. Winkler;
(2009)
  • Journal: Management Science, volume 55, issue 12 December, pages 1,942-1,952
  • Related identifiers: doi: 10.1287/mnsc.1090.1082
  • Subject: multiattribute utility, combining good with bad, mixex utility, risk aversion, multivariate one-switch property, sumex utility, multivariate Laplace transform

An important challenge in multiattribute decision analysis is the choice of an appropriate functional form for the utility function. We show that if a decision maker prefers more of any attribute to less and prefers to combine good lotteries with bad, as opposed to comb... View more
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