L'engagement del consumatore verso la marca: uno sguardo non convenzionale alla comunicazione

Article OPEN
Franco Valerio;
(2011)
  • Journal: Micro & Macro Marketing, issue 2, pages 285-300
  • Identifiers: doi: 10.1431/35141
  • Subject: Engagement, Conversation, Dialogue, Brand, Consumer, Communication, Authenticity, Transparency.

Current rate of change is way faster than rate of understanding, adoption and implementation by brands and communication agencies. We learn from the recent present and transform empirical learnings into best practice and approaches for tomorrow's communication challenge... View more
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