publication . Preprint . 2010

Can Organically Produced Foods Attract South Korean Consumers?

Florkowski, Wojciech J.; Nambiar, Padmanand Madhavan; Suh, Dong-Kyun;
Open Access
  • Published: 01 Jan 2010
Differences in perception of organic and conventional foods matter to food suppliers and retailers. Using survey data collected from 1,100 female residents of seven urban centers in Korea this study applies the logit technique to identify consumer and household characteristics that influence the perception differences regarding six attributes. Results indicate the importance of household income with regard to organic food preference and the opposite effect of education. Perceptions also differed across locations, while the effects of other characteristics varied in case of the six attributes. Food marketers must account for income, education and location of cons...
free text keywords: Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Table 2. (continued) Variable name Parameter estimate Incomec 0.1369 Educa -0.1324 Age -0.0131 Occp 0.1065 Adult 0.00174 Childno -0.00611 Inchona -1.6730 Daejeona -2.3817 Daegu -0.2352 Ulsanb -0.8410 Busanb -0.5986 Kwangjua -1.0814 Rappb -0.1755 Chi-square value 80.8834

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