Product Origin and Food Marketing

Preprint OPEN
Delagneau, Bernard;
(1987)
  • Subject: Food Consumption/Nutrition/Food Safety, Marketing,

The consumer's knowledge and perception of a product's country of ongm play an important role m food marketing strategies. "Think-national" campaigns are used widelym some EC countries but are not, however, as effective as quantitative restnctions on imports. Surveys an... View more
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