Marketing Optimization for B2B Market

Article OPEN
Kaynova Tatyana V. (2012)
  • Journal: Business Inform, issue 11, pages 263-266
  • Subject: marketing, B2B market, loyalty, loyalty program
    acm: InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS | ComputingMilieux_COMPUTERSANDSOCIETY | ComputingMethodologies_DOCUMENTANDTEXTPROCESSING

The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of lo... View more
  • References (2)

    3. Новая парадигма маркетинга: Интегрируемые маркетинговые коммуникации : Пер. с англ. = The marketing paradigm / Д. Е. Шульц, С. И. Танненбаум, Р. Ф. Лаутерборн. - М. : Инфра-М,2004. - 233 с.

    6. Беквит Г. Продавая незримое : Руководство по современному маркетингу услуг / Г. Беквит. - М. : Альпина Паблишерз, 2009. - 224 с. UDC 658.518.3 Sytnik N. I. Epistemological Aspects of Organizational Creativity

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