publication . Article . 2014

Going Local or Global: The Case of Online Daily Deal Company TicketMonster

Seongmin Jeon; Byungjoon Yoo;
Open Access
  • Published: 01 Jan 2014 Journal: Asian Case Research Journal, volume 18, issue 2, pages 401-428
Abstract
TicketMonster is a deal-of-the-day coupon site which utilizes the Internet and mobile infrastructure to offer deals in Seoul and other cities around Korea on services at restaurants, cafes, spas, and so forth. Following the company's rapid expansion, management made the decision to expand the scope of TicketMonster beyond Korea's borders with the aim of taking on other Asian markets. To this end, TicketMonster acquired Everyday.com.my, the biggest social shopping site in Malaysia. However, it was believed that simply competing in markets across Asia would not enable TicketMonster to claim sufficient market share in light of the international expansion of Groupon...
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