Going Local or Global: The Case of Online Daily Deal Company TicketMonster

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Seongmin Jeon; Byungjoon Yoo;
  • Journal: Asian Case Research Journal,volume 18,issue 2,pages401-428

TicketMonster is a deal-of-the-day coupon site which utilizes the Internet and mobile infrastructure to offer deals in Seoul and other cities around Korea on services at restaurants, cafes, spas, and so forth. Following the company's rapid expansion, management made the... View more
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