publication . Article . Other literature type . 2016

Behind the Web Store: The Organisational and Spatial Evolution of Multichannel Retailing in Toronto

Currah, Andrew;
Open Access
  • Published: 01 Dec 2016 Journal: Environment and Planning A, volume 34, issue 8 August, pages 1,411-1,441
In this paper I address two issues of general relevance to contemporary debates in economic geography: first, the organisational and spatial implications of new information technologies for the economic landscape; and, second, the enduring role of place to digital capitalism. Specifically, I examine the organisational evolution of multichannel retailing in Toronto from a geographical perspective. Bricks-and-mortar retailers are increasingly pursuing a multichannel strategy by operating an Internet-based web store alongside the existing network of physical retail outlets. I therefore evaluate the organisational implications of the adoption of business-to-consumer...
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