publication . Article . 2015

CHARACTERISTICS OF ONLINE BANKING PRODUCTS AND SERVICES

BUCUR Luiza Emanuela;
Open Access
  • Published: 01 Jan 2015 Journal: Revista Economica, volume 67, issue 5 September, pages 33-46
Abstract
Online banking is the newest and least understood delivery channel for retail banking services. This article show how customers perceive Online Banking Services. Focuses on the issues associated with internet banking service quality. For customer service quality, focus is on access, credibility, communication, understanding the costumer and collaboration. For online banking services focus is on: ease of use, accuracy, timelines, aesthetics and security. For banking service product quality focus is on product variety.
Subjects
free text keywords: online banking services, customer services, online banking benefits, customer satisfaction, jel:M30, jel:M31
Related Organizations
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