Consumer-to-Consumer Electronic Commerce: A Distinct Research Stream

Article OPEN
Kiku Jones; Lori N.K. Leonard;
  • Journal: Journal of Electronic Commerce in Organizations (JECO),volume 5,issue 4 October,pages39-54
  • Related identifiers: doi: 10.4018/jeco.2007100103
  • Subject:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

Consumer-to-consumer (C2C) e-commerce is a growing area of e-commerce. However, according to a meta-analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerce can encompa... View more
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