publication . Preprint . 2008

Store Format Choice in an Evolving Market . A TPB Approach

Singh, Kamaljit Anand; Sinha, Piyush Kumar;
Open Access
  • Published: 02 Dec 2008
The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which however is a neo-economics based view of choice decision that ignores the psychological and behavioral aspects of this planned behavior. The store format choice for bulk grocery purchase despite being a rational context has not been conceptualized in the most accepted construct in attitude behavior, the Theory of Planned Behavior (TPB). Attitude-behavior linkage has been studied extensively in literature but there is still no consensus on the co...

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