Should Marketers Try to Change Consumers Unfavourable Attitude for their Product into Favourable?

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Sunday O. E. Ewah; Patrick M. Igbaji; Christian I. Umeh;
(2014)
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 4,issue 10 October,pages631-643
  • Subject: Marketers, Consumers, Attitude, Products, Buying Behaviour

This is an empirical study of the interplay between consumers' attitude toward marketers’ products and marketers; wish to elicit favourable buying behaviour from the consumer. According to the study the process of this transformation of consumer’s attitude is not quite ... View more
  • References (13)
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