The role of web communication to enhance the value of retail trade in small cities

Article OPEN
Marco Cioppi;
(2013)
  • Journal: International Journal of Economic Behavior,volume 3,issue 1 December,pages127-145
  • Subject: web communication, retail trade, small firms, website analysis, web marketing.

The goal of this study is to analyze the ways in which websites are used in retail and the effectiveness of these methods. The study analyzed the websites of 200 different retail companies in the Italian province of Pesaro and Urbino. The following questions were asked:... View more
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