publication . Article . 2011

Innovative Strategies Development of the Company in Terms of Global Competition

Radu Riana Iren; Necsulescu Ecaterina;
Open Access
  • Published: 01 Jan 2011
Abstract
Blue ocean strategy challenges companies to emerge in the middle of the fierce competition that is by creating undisputed market areas which result in competition to become irrelevant. Only, instead of dividing the existing market demand, blue ocean strategy refers to a growing demand and to eliminate competition. Blue Ocean opportunities have always existed and have been explored as the universe expanded business. This expansion is the foundation of economic growth.
Subjects
ACM Computing Classification System: ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATION
free text keywords: blue ocean strategy, competition, jel:M10

• Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

• Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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