publication . Article . Other literature type . 2014

Investigating the Relationship between Corporate Reputation and Customer Behavioral Intentions through Roles of Customer Trust, Customer Commitment and Customer Recognition (Case Study: Iran Insurance Company in Iran, Isfahan City)

Fariddeddin Allameh Haery; Hassan Ghorbani; Bahram Zamani;
Open Access
  • Published: 30 Apr 2014 Journal: International Journal of Academic Research in Business and Social Sciences, volume 4 (eissn: 2222-6990, Copyright policy)
  • Publisher: Human Resources Management Academic Research Society (HRMARS)
Abstract
Current study entitled "Investigating therelationship between corporate reputation and customer behavioral intentions through roles of customer trust, customer commitment and customer recognition" investigates the role of corporate reputation in purchase intention and tendency to pay premiums regarding variables such as trust, commitment and recognition of customers of Iran Insurance Company in Iran, Isfahan city. In this study regarding the proposed model there is a main hypothesis (which investigates the significance of the impact of corporate reputation on customer behavioral intentions) and there are eleven lateral hypotheses (which investigate the significa...
Persistent Identifiers
Subjects
free text keywords: Corporate reputation, Customer behavioral intentions, Customer trust, Customer commitment, Customer recognition, Purchase intention, tendency to pay premiums, Customer equity, Psychology, Customer reference program, Marketing, Customer retention, Customer satisfaction, Service quality, Customer advocacy, Customer intelligence, Customer delight
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