STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

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Constantinescu Mihaela; Caescu Stefan Claudiu; Ploesteanu Mara Gabriela;
(2012)
  • Journal: The Journal of the Faculty of Economics - Economic, volume 1, issue 2 December, pages 807-812
  • Subject: strategic marketing planning, quality of life, sports marketing, marketing management
    • jel: jel:M31 | jel:I31

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correla... View more
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