Online Gamers' Preferences for Online Game Charging Mechanisms: The Effect of Exploration Motivation

Article OPEN
Fan-Chen Tseng; Ching-I Teng; (2015)
  • Journal: International Journal of E-Business Research (IJEBR),volume 11,issue 1 January,pages23-34
  • Related identifiers: doi: 10.4018/ijebr.2015010102
  • Subject:
    acm: ComputingMilieux_PERSONALCOMPUTING

Online games construct a virtual world where gamers can explore and experience various exciting environments. However, studies on gamer behavior rarely investigated the relationships between motivations and spending for online games. Understanding these relationships he... View more
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