Consumer Buying Behavior Towards Online Shopping Stores in Malaysia

Article OPEN
Mehrdad Salehi;
(2011)
  • Journal: International Journal of Academic Research in Accounting, Finance and Management Sciences,volume 1,issue 2 December,pages67-76
  • Subject: Online shopping stores, consumers, internet shopping, the internet shop
    • jel: jel:M21 | jel:M41

The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online conve... View more
  • References (12)
    12 references, page 1 of 2

    Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name: Free Pr.

    Bei, L. T., & Chiao, Y. C. (2001). An integrated model for the effects of perceived product, perceived service quality, and perceived price fairness on consumer satisfaction and loyalty. Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior, 14, 125-140.

    Boisvert, J., & Burton, S. (2009). The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations. International Journal of Business Excellence, 2(3), 346-359.

    CasalÃ, L., Flavián, C., & GuinalÃu, M. (2007). The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software. Online Information Review, 31(6), 775-792.

    Dillon, T. W. D. T. W., & Reif, H. L. R. H. L. (2004). Factors Influencing Consumers€™ Factors Influencing Consumers€™ E-Commerce Commodity Purchases Commerce Commodity Purchases. Information Technology, Learning, and Performance Journal, 22(2), 1.

    Jain, S. K., & Gupta, G. (2004). Measuring service quality: SERVQUAL vs. SERVPERF scales. Vikalpa, 29(2), 25-37.

    Janacek, R., & Muchhala, M. (2004). Method of transferring data from a sender to a recipient during which a unique account for the recipient is automatically created if the account does not previously exist: Google Patents.

    Park, Y. A., & Gretzel, U. (2007). Success factors for destination marketing web sites: a qualitative meta-analysis. Journal of Travel Research, 46(1), 46-63.

    Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2000). Driving customer equity: How customer lifetime value is reshaping corporate strategy: Free Pr.

    Sultan, F., & Simpson Jr, M. C. (2000). International service variants: airline passenger expectations and perceptions of service quality. Journal of Services Marketing, 14(3), 188-216.

  • Related Organizations (1)
  • Metrics
Share - Bookmark